by
Syahrel Bin Zamzuri
Noreni Dalila Abdullah
Ummi Afifah Jasmi
- A single product or process architecture that dominates a product category – usually 50 percent or more of the market.
- A dominant design is a “de facto standard”, meaning that while it may not be officially enforced or acknowledge, it has become a standard for the industry.
- Many industries exhibit increasing returns to adoption, meaning that the more a technology is adopted, more valuable it becomes.The more they are used, the more they are improved.A technology that is adopted usually generates a revenue that can be used to further develop and refine the technology.
- Greater knowledge and understanding of the technology growth, may then enable improvements both in the technology itself and its application.
- As a technology becomes more widely adopted, complementary assets are often developed that are specialized to operate with the technology.
- Complementary goods - additional goods and service that enable or enhance the value of another good.
- Example: the value of a video game console is directly related to the availability of complementary goods such as video games, peripheral devices, and services such as online gaming.
- ARE WINNER TAKE ALL MARKETS GOOD FOR CONSUMERS?????
this is a great article!
keep it up Syahrel.